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About PVR Direct

PVR Direct was established in 2000 by the current Owner and Managing Director Paul Rooker after having more than a decade of experience within the Fixing & Tool Industry.

PVR quickly established itself as one of the leading regional Fixing & Tool Distributors securing many Blue Chip Clients in the area.

PVR have moved premises 3 times to support its growth, and in 2005 was one of the first adopters of ecommerce in its field.

PVR is now a Multi-Million-pound company and considered one of the leading On-Line Tool companies within the UK supplying literally tens of thousands of customers each month.

PVR’s mission is to provide every customer with a hassle free experience when ordering online, the price is you see is the price you pay. Any VAT applicable has already been included.

PVR supply a wide range of Industries including Manufacturing, Construction, Engineering, Automotive, Schools & Colleges, Care Homes, Professional Tradesmen and literally thousands of DIY enthusiasts across the UK and even Europe.

PVR’s available range stands at approximately 60-70,000 sku’s and growing each month.

“I strongly believe in providing all our customers with the very best possible service & prices on all our range, with no hidden costs.The price you see is the price you pay. The right price at the right time, every time”




Paul Rooker

Managing Director